The Research On Emagazine Profit Model

E-zine is a new communication form with the improving of network technology. In this three or two yeays, it appears vigorous trend, some E-zine platform such as POCO,XPLUS,IEBOOE,ZCOM and so on appear numerously and be paid close attention to broadly. A few tradition mediums such as southcn.com,Rayli has also debuted self E-zines,many celebrity such as Yang Lan,Nuyu,Xu Jinglei and others set foot in E-zine as editors, still have a few active individual amateurs , beginning to attempt to make their self E-zine with fabrication software that E-zine platform provides. A little venture capital organization have also aimed at E-zine development tendency and pours the risk fund in E-zine platform. For a short while,E-zine becomes the most conspicuous web communication after blog.Newborn affair needs a long time for probe into profit form. At present, domestic E-zine dependent on advertisement mainly to gain profit,and the advertisement is favourable for E-zine gateway website.But because of the E-zine kinds increasing,the E-zine are not level in contents,the readers are not faithful to it,the funds is limited and some problems as these, E-zine operation performance is not notable,and advertisement portion appears a little bit inconsiderable in entire advertisement industry. Besides, E-zine and contents Provide business tradition distribution channel etc.may be confronted with benefit conflicting in the pattern making use of advertisement to gain a profit. Therefore, the E-zine gives first place to advertisement marketing gain a profit of the pattern is at present not bright and cheerful.The thesis include of four chapters:Chapter 1 will give a definition to E-zine and its profit pattern, display E-zine's present situation and the mainly profit pattern according to every method collecting and the data. Chapter 2 will combine with case and relevance data to analyse present profit pattern and their bottleneck, and bring forward corresponding tactics. Chapter 3 bring forward new profit pattern, and analyse corresponding application tactics,discuss it's feasibility and advantage. Chapter 4 forecast development of E-zine trend and prospect according to the main contents of the first three chapters. The thesis will apply communication theory such as spreading pattern and accepter theory, intermediary manage theory, Product selling game theory and so on,union home and abroad advanced experience,base on our country E-zine practice , choose new data and research result as far as possible to carry out the science analysis and the rational forecast, Seek a road to breakthrough the Obstacle og gaining a profit,make the reader have all-round and concrete cognition for the developing of E-zine industry. Hope the exploration of E-zine's profit pattern in this thesis is able to help the resource distribution reasonably and the industry developing healthly in this area. At the same time, hope that the research of the thesis can devote a little strength to enrich and develop the communication theory.