The Search About The Fusion Strategy Between The Legacy Media And New Media In The Communication Channel

With the rapid development of digital technology, the spread of the modern society channel unprecedented rich, not only bring the profound adjustment of media structure and major changes in the ecology of public opinion, also for three-dimensional dissemination media. The boundaries between the various media is gradually blurred, channel integration to become the new direction of the media industry development in the future. Represented by Internet, mobile phones and other emerging media audience can be more convenient and quicker access to information, the timeliness, openness, interactive and other advantages of captured more and more traditional media audience. The rise of new media to traditional media has brought the huge impact at the same time, also took the opportunity of development.Firstly in the process of transmission channel integration "coaxial cable bundle" mode, "platform" and "terminal" mode are analyzed, and on this basis summarizes the advantages and disadvantages of various modes, through the "concentric bundle cable", "platform" and summarizes the advantages and disadvantages of "terminal" model, puts forward the three models in the fusion of the problems in the process of transmission channels. And further to argue about these problems, and puts forward the solution.This paper argues that content is king, channels for the king, now has come to a technical decision tactics, tactics decides success or failure of the moment, channel has become the core of the current media competition. The progress of digital technology and network, to gradually reduce the competitiveness of the content and channel of the fierce competition. Mastered “the last one kilometer ", and mastered the core link of channels, will grasp the audience.