Implementation Of Research X X Media Convergence Newspaper Group

The wide application of new media technology has greatly changed the operation mode of the traditional newspaper industry, the traditional operation of newspaper has been dying precursor, The implementation of the media convergence is essential for traditional newspaper behavior.For newspaper industry organization, it is a top-down thorough revolution, should be profound changes, from the technical strength to the organization structure, to adapt to the increasingly fierce market competition.This research select the X X Newspaper group on the implementation of media convergence as object, making a focused analysis on convergence theory. This study summarizes the convergence action of X X Newspaper Group, analyses the practicability of the convergence. Finally, this study makes an convergence implementation plan of X X Newspaper Group.The framework of the paper is arranged as follows:The first chapter is introduction,which focus on the background, significance, contents, methods and possible innovations of this research.Chapter 2:Literature review. This chapter presents the concept and literature review of media convergence.Chapter 3:Analysis on the convergence action of X X Newspaper Group and dilemma.Chapter 4:Comprehensive environmental evaluation of media convergence, using PEST analysis method.Chapter 5:Making a comprehensive design to the convergence action of X X Newspaper Group, including the development goal, decomposition of target, and construction of the new group organizational structure.Chapter 6:The safeguard measures of the convergence action of X X Newspaper Group.Chapter 7:Conclusion. This chapter makes a comprehensive summary to the whole analysis and makes a conclusion.This paper adopted various theoretical and practical scientific research methods, provided strong practical and theoretical guidance.