A Study Of Media Integration Environment Of Xinjiang Digital Newspaper Industry Development Mode

In recent years, the emergence of various new media not only enrich thecommunication form, to break the old pattern of the media, also with itsabsolute advantage presents a trend of convergence. Since then, the "mediaintegration “gradually into our lives, and every field of society extremely rapidformation of the Omani-directional influence, revolutionary. The newspaperindustry also has been greatly affected, media convergence to the arrival of thenewspaper industry brings not only opportunities, there are more challenges.The traditional newspaper industry has not been able to meet the full of newmedia of various social, digital press will occupy an increasing component ofsocial life in the future. Then, the digital press is more need to recognize this,and constant innovation, development. Only in this way, the newspaper tostanding in an invincible position. In this environment, the development ofXinjiang as a big city in China has the national characteristic of, also have beenaware of media convergence brings opportunities and challenges to us, andhave taken certain measures. But due to various reasons, the developmentsituation of Xinjiang digital newspaper than many mainland city development isnot ideal. Media convergence in the era of Xinjiang newspaper marketbecomes more competitive, Xinjiang digital newspaper needs a profoundstrategic transformation, to the development of Xinjiang digital press for morelong-term. Xinjiang digital newspaper only fully aware of its shortcomings,combined with the characteristics and advantages of its own, with reference tothe reality, experience, can find a set of innovative development suited to itsown development model.This paper is based on the Xinjiang area newspaper media integration,relying on the environment, analysis of the current development situation ofdomestic and foreign digital newspaper, expounds the development situationof Xinjiang regional digital newspaper under the background of media convergence, to look for development mode suitable for Xinjiang digitalnewspaper industry innovation, and the future of Xinjiang digital newspaper theforecast, finally attempts to put forward some feasible advice and suggestions,make Xinjiang digital newspaper can fuse the foothold as soon as possibleunder the environment of the media, to find a belongs to own developmentroad. We have every reason to believe that, as long as the digital newspaper inXinjiang next to the trend of social development, but also innovationunremittingly, you will have a good future, gorgeous.