Reseach On Campus Media Development Trends In Shanxi Province

Shanxi college campus media development is faced with some difficulties, which mainly embodied in the campus media, no innovation; The emerging social mediagradually occupied the market, the campus media has no sense of crisis; The consciousness of university ranking is serious, the teachers and students away audience; Campus media running capital insufficiency, the development lagged behind the social media, etc.This article through the analysis of shanxi college campus media present situation, social media has entered between the traditional media, traditional media and new media interchange interactive integration gradually, shanxi university campus media solutions are:First, news report make opinion propaganda become weak. It highlight the unique news information which formed by academic field、education teaching, make it become the media’s bright spots. Second, developing a "generalists" who with set of technology of "collect""make up" and "seeding". Third, we should in novate boldly, renew the idea and construct the campus news network center platform. Such as Setting up special agency command harmonious. Network online report newspaper news、TV news、 broadcast news and so on. Content of college news media realize the embedded report through the network.For example:All the valuable content are can’t published on the college newspaper due to its layout is limited, the rest of the news can be published in campus network. Also newspaper can publish online news selectively. Announcements, academic lectures or humanities lectures can broadcast through the electronic screen, large screen.These theory may have some reference value for colleges media convergence.