The Research On The Service Of Mobile Phone Library Of Colleges And Universities Based On The User Demand

Since the 21st century, the mobile communication technology has been developed by leaps and bounds. With the mobile digital information services rapidly expansion, such as mobile phone text messages, wireless Internet access etc. With the advent of the mobile Internet era,3G/4G of high speed data environment strengthens and extends the people’s demand for mobile life.It has changed the traditional way of life, study and work. Mobile phone reading, mobile phone shopping, mobile phone TV has gradually become the trend. people demand for mobile information is increasing day by day. In order to meet the needs of mobile phone users for the growing mobile information service, domestic and foreign libraries started trying to use the mobile Internet to expand their services, library information service has been further extended, a new type of service, mobile phone library arises at the historic moment. At the same time, use of the mobile communication technology to provide users with convenient mobile phone library services. It can improve the ability of library information service. At present has become the research emphasis of university library.Abroad on the related theory research and practical application of mobile library service earlier than domestic. At present, mobile phone library service practice scale continues to expand and the service content is no longer confined to the traditional library information service. Service content towards interactive, personalized direction. The mobile phone client application model was developed and applied, no longer limited to SMS and WEP model. In contrast, the mobile phone library research in China started late, the practice of the application is not widespread, the service content is single and the service mode is mainly in the short message service and WAP service. Therefore, in order to promote the further development of mobile phone library in china. It is very necessery to research on the development of domestic mobile phone library, to find and solve the problem of its existence.This paper describes the research and development status of domestic and foreign mobile phone in University library, overview of mobile phone library services theory, summarizes the connotation of mobile library. At the same time, the domestic colleges and universities representative of "985 project" universities investigate the present situation of the application of mobile phone library services, compare their service functions, to analyze its characteristics. And on this basis, by way of questionnaire survey, investigating the domestic mobile phone library and user needs analysis, analysis of user demand characteristics of domestic colleges and universities, points out the problems existing in the mobile phone library services in colleges and universities, and puts forward corresponding countermeasures.