Construction Of Archive Information Services Based On Customer Relationship Management

Informationization going deep into development makes people have more and more requirements on proper information, improves people’s cognition on the importance of the archives, now the archives has been paid more and more attention by people, so to serve society and to serve the people’s livelihood become the trend of the archives information service. Therefore how to improve the archives information service has been important problems to be solved in the archives. CRM(Customer Relationship Management)can be defined as this: in order to strengthen the core competence, forms set the customer-centered management idea, by means of improving customers’ satisfaction and loyalty, and it is a new type of management mechanism to better the relationship between firms and customers. The archives information service, then analyzes the feasibility in archives service embedded in customer relationship management, and propose service strategy based on the management idea of CRM by analyzing differences between archives’ CRM and firms’ CRM.