Research On The Application Of Interactive Experience In The Enterprise Website Interface In The Micro Era

With the development of the mobile Internet and the arrival of the micro era, the human life has experienced huge changes. Whether reading, surfing the Internet or working, we hope that it can be more convenient, faster and more efficient. The rapid popularization of the mobile terminal makes the page view of many websites at the PC terminal drop sharply. The enterprise websites are even left without anybody to care for them due to the complicated level of operation, the huge amount of data, and the underwhelming interface. These are all the problems brought by the lack of the attention to the behavior rules and psychological feelings people born with, as well as the focus only on the content or the appearance design while ignoring the operation experience.Taking this as the breakthrough point, this paper proposes and designs a set of webpages—“ Star Digital Enterprise Website” through making analysis of the problems existing in domestic enterprise website design and the drawing reference from some foreign cases with excellent visual performance, with the combination of the design concept of “interactive experience”. This enterprise website is designed to enhance the users’ sense of participation while visiting the website, as well as to improve the overall comfort, interest and interactive experience of the website. Its advantages lie in that it can effectively meet the demands of the target users, improve the corporate image and bring economic benefits. Based on the practical project experience of the author, this paper makes constant improvement. At the same time showing a complete Star Digital Enterprise Website at the PC terminal and mobile terminal, it also summarizes a kind of new webpage design method, hoping to providing certain help for the future design of domestic enterprise website.