Interactive Design And Evaluation Of Agricultural Science And Technology Information Website Based On User Experience

Along with the development of the “Internet + agricultural”,rural and agricultural information construction gradually advanced.As a basic platform for agricultural knowledge,skills,information service and communication,the website has been widely used in agricultural information resource integration,information content update,inquiry and publication With the advantage,and plays a very important role in the media to get through the agricultural service "last mile".At present,the construction of domestic agriculture-related websites mainly to provide information content and technical functions,which widely covering all aspects of farmers' production and life,but the site of the information is large,the content is messy,the interface layout is crowded,And so on,which leading to farmers to obtain and use information efficiency is not high,and use the site experience is poor.Therefore,it is urgent to explore the construction and development of agricultural science and technology information website which meets the farmers' cognition and demand.This article is committed to solving the "last user channel" of agricultural information dissemination.First,from the perspective of user experience,based on the analysis of user experience theory and influencing factors,we try to reconstruct the generation model of user experience.Secondly,through the various research methods of rural users and the current similar site design status of the in-depth investigation,analysis and summarizes the farmers in the cultural level,information literacy,information behavior and information needs and the current site of the main problems,and Combining the user experience generation model,this paper tries to construct the interactive experience design model of agricultural science and technology information website based on user experience.Then,based on the interactive experience design model of the website,the interface of the agricultural science and technology information website based on the user experience is discussed from four aspects: sensory,cognitive,behavior and emotional experience Design method;Finally,according to the website interface design method for site prototype design,and through the prototype test and subjective evaluation of the site user experience to verify and evaluate.The article focuses on the independence of rural Internet users to improve the efficiency and quality of Agricultural information dissemination for the purpose ofenhancing the user experience as a means to Enable farmers to be happy and efficient access to agricultural-related information.The model and Method constructed in this paper can provide reference for the design and development of similar websites.