Research Of Interface Interaction Brand Awareness Strategy Based On Information Construction

With the rapid development of Internet information technology since the 1990s, the popularity of smart phones, tablet computers and other mobile devices cause that information through different platforms will gradually networked human society. First, the usage of tablet PC causing the user’s browse mode has changed, the waterfall-style browse mode of traditional site cannot meet the tablet era of information tile. Secondly, in the construction of information in traditional site, because it cannot sticky the contents biased browsed by the user, resulting traditional site cannot increase site activity through viscous user groups. Furthermore, the navigation of traditional site is single, and it does not provide multi-dimensional entrance for information display, so the user experience is not perfect. Therefore, information construction which based on the user’s browsing experience, enabling the user to identify the site features images by optimizing the interface design which based on layout of content logical and interactive mode of tablet browsing, thereby increasing the viscosity or group becomes increasingly important.In this paper, we use brand image creation under Information construction shape as a perspective, and use enhance the user experience by optimized interface design as a research project, analyzed the information construction under dimension of user experience, the user behavior cognition and develop, the different dimensions of brand website identification features, etc. And use case studies explanation the new direction under the development of the whole Internet web browsing situation. Through four areas of research in the property features of information content, logical layout of information construction, interactive interface of user experience, and brand image creation of contextual navigation, proposed web site information construction method, such as the way of horizontal orientation and depth positioner which based on contextualized system. Longitudinal and horizontal dimension of information layout optimization according to logical relevance of different channels, different sections of the site posed. Proposed contextualized construct the label by use role label which have a visual image, and use the way of avatar sticky content to create quick navigation situations. Combined 520wawa site as a case analysis to solve the problem of experience the same type of site, and building the 4-dimensional design of contextual navigation. Verified whether the method improves the browsing efficiency and enhance the user experience through user interviews assessment.This article hopes that, in the new situation, trying to be able to apply to this design in website construction in the future, to improve user satisfaction with the website and recognition rate of brand image, enables users and enterprises to achieve win-win situation.