The Interactive Design And Research Of The Moving Of Shopping Site From Desktop Platform To Phone Platform

With the development of Mobile Internet and increasing consumer demand for mobileusers, The demand for high mobility is growing, More users increasingly prefer shopping Inthe mobile platform, feeling different shopping experience, continuing and tracking theirtasks by phone. How to transfer and mobile the platforms is worth considering. This articlebased on the theory of User Experience, with shopping websites and mobile as the researchscope, combined with the feature of moving and mobile shopping experience, to explore thedesign model and principle。Through the research and investigation，with the study of mobile elements, find out thekey about mobile, based on the research of the mobile experience, transform the experiencefrom the desktop to mobile phones. Follow the thinking of possibilities, mobile users, scene,relations, summarize and analyze the shopping product in two different platforms, mainlycontains the contrast of the equipment characteristics, interactive features, the shoppingprocess,usage scenarios, the shopping task, shopping service and habits. By comparing toexploring the mobile, analysis the mobile user requirements and design present situation ofshopping sites, summarizes the interaction design model, to explore the method and principle.Mobile interaction design model is mainly carried out in accordance with the mobileprocess and key points, summarized according to the steps to think mobile. To Summarizedanalysis at each level of mobile keys, effective guidance method is given. Interaction designmodel are divided into the following several aspects: interaction strategy, interactive functionlayer, the interaction structure layer, interaction flow layer, interactive node layer, interactiveinformation layer, interactive expression layer, they have the characteristics of directivity andsteps, under the guidance of the mobile content at different levels in the model, a completeprocess can completed, the model has a certain practice guidance in mobile design. Based onmobile interactive design model, and discusses the method of mobile shopping website andthe main points of the main principles of interaction design. methods mainly from thedifferentiation of platforms, many possibilities and mobile equipment relations given thedesign direction, principle mainly for mobile interaction in the process of design details, offercertain guidance.At last, through practice, will be "douban" website for mobile attempts, from concept tothe reconstruction of the information architecture, and finally make it to be the good mobileproducts of mobile characteristics. In the practice process, using the mobile interaction designmodel, the main level steps, to move the possibilities.The innovation of this topic of is the multi-angle experience comparison form desktopsand mobile terminal platform, concluded mobile key points, through investigation andanalysis of mobile shopping website, so as to build mobile interactive design model, andverify the theory with practice.