| In 2014, More and more newspapers are facing closure, phrases such as "print winter theory", "newspaper extinction theory" as one falls, the traditional paper media news products further face serious loss of audience, exposed the deep crisis behind the whole production mechanism.On the one hand, the print rooted in the traditional mode of production, it is difficult to seek and game in the system constraints; on the other hand, it encounters technical,market, user and other elements in the radio and television media and the impact of new media, fall into the dilemma of transformation.The era of media convergence’s arrival, provided an opportunity for a breakthrough the bottleneck of the old print news production. Fusion of news products showing a compressed production cycle, the expanded types of products, presents the diversification of characteristics.Especially the application of data fusion, news depth reports that integrated into the user thinking and interactive experience, so that the print media value is redefined.In view of this, the article research the domestic and foreign outstanding print fusion news product cases, one is to analyze the realistic predicament of print news production, the second is to dig the production factors and production mode, the third is to discuss the concrete measures to overcome the existing difficulties.The study found that print news production mechanism, has changed qualitatively in the fusion situation.Firstly, the limitations of the traditional system is broken, the product thinking and user thinking have been extended relying on big data and cloud computing technology; Secondly, the interactive mechanism has throughout the paper media news production logic,report mode, editing process, the spread of vector and social networking platform.In the future, print news products will more tendency of fusion in the content, channels,technology platform, the depth in the mechanism of innovation for transformation and upgrading. |
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