Research On Production Strategy Of TV Products From The Perspective Of Media Convergence

The rapid development of Internet digital technology has had a disruptive impact on the media industry,whether it is in the content planning,production,and communication of media products,or in the production concept,communication environment,business model,and audience consumption habits of products.Under the era of the Internet,there is a profound imprint of the times.As a part of the media industry,the television industry has its own unique media attributes in product production,communication methods,and business models.Internet technology has changed the survival link and production technology of media products,as well as the lifestyle and consumption philosophy of the audience.TV products are the product of technological development and social development.Under such a background,the survival and development of TV products will inevitably Was greatly affected.The continuous development and popularization of Internet technology has enriched the audience's access to information,lowered the technical threshold for the audience to participate in product production,and changed the audience's identity and status in communication activities,but also changed the audience's consumption habits and aesthetics.Claim.In the context of the era of media integration,the TV products 'communication advantages in the communication channels have disappeared.The original production,communication,and management concepts have also emerged from the media market today.The advent of the era of national production has also made TV products more popular.The production scale is gradually in a disadvantaged position.This article focuses on the research on the production strategy of TV products from the perspective of media fusion,and proposes specific countermeasures for the many effects of media fusion on the production concept,communication channels,and profit methods of TV products.Under the background,it is of great guiding significance to innovate production methods of TV products,explore new profit models,and improve social and economic benefits.In the first chapter,the thesis defines the concepts of TV products,TV product production,media integration,and TV product production under the vision of media integration.It is clear that TV products are mainly produced by TV organizations,with TV programs as the main form,and TV platforms as the main communication channels.They are the most basic operating products of TV organizations.They are in the main position and dominate in the TV industry structure.effect.The main forms of TV products include TV variety shows,TV evenings,TV art films and TV documentary programs.The production and production of TV programs is the active work of TV programs.From the point of view of operation,the production of TV programs is mainly in the production stage.The operation of programs is mainly reflected in the rational use of resources to organize production,coordinate the relationship between various departments or links,and carry out cost control.The production process of TV products and the technology required for production must be effectively controlled under a scientific management model to ensure the production cycle and product quality.Television products have the triple attributes of sociality,ideology and commerciality,so it is necessary to balance the relationship between social and economic benefits during production,so as to keep up with the times while not losing the mission and responsibilities of mainstream media.Act.Media integration is the product of the popularization of Internet technology.Media integration mainly includes the integration of three dimensions,one is technology integration,the other is content integration,and the third is industrial integration.The popularization and development of Internet technology is the fundamental reason for media integration.Content fusion is a manifestation of media fusion,and industrial fusion is an inevitable result of media fusion.Technological integration has broken through the physical barriers between various media,making media integration possible.After the integration of technology,the dissemination of content products among various media becomes smoother,resulting in the audience's aesthetic requirements for content products getting rid of the restriction of communication channels,and the demand standards for content products are unified.The development of Internet technology has transformed the traditional TV audience from audience to media users.Traditional content viewing has become product consumption.Users participate in the consumption of content products in various ways to promote the integration of the media industry from the bottom up.development of.The second chapter elaborates the impact of media integration on TV product production from three aspects: TV product production technology,TV product production concept,and TV product market environment.The third chapter discusses the many limitations of TV products in the context of media integration from the perspective of the change in the aesthetic needs of TV products and the profit model of TV products.In the fourth chapter,it proposes specific solutions for the impact and shortcomings of TV products in the Internet era.The author believes that the concept of media integration should penetrate into all aspects of TV product production technology,concept,market environment,business model,and promote TV products to truly integrate from three aspects of technology,content and industry,which is the future of TV products in media integration The key to being able to continue to defend the status of mainstream communication in the context of the times.At the end of the paper,the problems and deficiencies in this study are summarized,and the importance of media fusion thinking for TV product production is further emphasized,with a view to attracting attention from TV product producers and providing theoretical guidance for their future product production.