Research On The Development Of Local News Client From The Perspective Of Media

News clients provide users with the application of digitized media to provide a wide range of information and services.According to statistics,the news clients have already become the most important channel for people to receive news and information.And the local news clients,As a new research angle of view,it has a local characteristics,guide the public opinions,and plays an important role in local advocacy.Its present situation and development prospect of survival worthy of attention and study.For an in-depth study of the current situation and development strategy of the local news client.This paper,chooses Guang Dong Province as the research object to analyze "Southern plus" "Young Pai" and "Guangzhou Reference".And based on "Media Integration",using Content analysis,text analysis and SWOT analysis method to study the present situation of the development of Guang Dong news clients,as well as the financial media operation practice.The result shows that Guang Dong news clients follow the core concept of the "content is king",and choose local residents as the main audience groups.It focus on the content of the local city on the local affairs,regionalization and government oriented news and services.Meanwhile,it has begun to take a "central kitchen" type of content production patterns,the localization of the news in the planning ideas,as well as the form of "information visualization".But,it is also faced with the limitations of regionalism in the process of development,the fierce competition in the homogenization,problems such as the lack of user's interaction thinking and business mind.Advantages and disadvantages exist side by side.Therefore,here puts forward four suggestions: adhere to the local characteristics;make information and services more down to earth;Promote cross-border cooperation and promote the application of the content of the scene.