Study On Network Spread TV Programs In Our Country

In 2014, the television media had further advanced the convergence of multi-screen, the number of transmission channels and transmission terminals are growing at the rate of explosive.People are familiar with the conception of "cloud computing" and "big data", both of which have admirable achievements. In 2014, from central government to any provincial government, attached importance to promote the convergence development of traditional media and new media. Convergent media technology had promoted the development and integration of the Internet and television industry in China. China’s television industry, steady forward in the new mode of transmission. Increasingly rich resources of the Internet TV programs not only has increased the number of Internet users, but also made the Internet——the new media based on the unique advantages of itself,and made the transmission mode of TV programs and audience appeal of the televiewer changing slowly.Especially in unprecedented boom environment of the “big data”, new media terminal developing rapidly,under the rapid development of Internet, the traditional TV programs presented a unprecedented networking existence condition, TV programs broadcasting on the Intenet is no longer a new state.Based on this background, This paper tries to use literature research, content analysis,case analysis and other research methods,considering the action of TV programs spread on the Internet as a whole concept to study on, which can also be regarded as the “network spread TV programs”. At the same time, based on the integrated use of communication studies,journalism, management and other related theories, and summing up predecessors’ research results as well as comprehensive analysis of various types of literature, this article also attempts to make network spread TV programs in our country as the research scope,and do a overall research. In the first part of this essay,it gives a clear definition on network spead TV programs. And then separately analysis basic features of network spread TV programs, the development process of network spread TV programs,and network spread TV programs’ current situation,intends to network spread TV programs system carding. After that,the operation of network spead TV programs has carried on combs comprehensively. Through collecting and sorting data, summarizing and analyzing the effect of network spread TV programs, and find out at present the problems of the network spread TV programs in our country existing in the transmission. In addition, this article takes HunanTelevision Army—— hunan satellite TV and its new media audio-visual transmission platform——mango TV as examples,summarizes their successful experiences, in the hope of finding out reasonable ways fit for network spread TV programs to development innovatively.At the same time to find the solutions to solve the problems occur in the network spread TV programs. Combining TV programs with the Internet, making the television station driven through the Internet,let the traditional TV programs can shine brilliantly on every platform.