| With the development of Traditional Media,New Media and We Media,the era of the Media Integration has arrived,which will provide more opportunities and challenges for the production of film and television programs.The year of 2017 was the first year of the development of cultural variety shows and afterward all kinds of cultural programs with the various themes and forms sprang up rapidly.However,problems,such as the homogenization,fast-food style and hybridization of cultural programs,have emerged,which led to poor quality of the cultural programs as well as the aesthetic fatigue of the audience.In view of the problems of the current cultural programs,the author,based on the background of Media Integration,carries out innovative exploration of cultural programs by making the production of the program Qian Yang Embroidery: Beauty,Charm and Value.In the process of production and dissemination the program Xiqin Embroidery,the author mainly focuses on the aspects of program form,host's expression skills and the communication means of programs.According to the orientation of the program,the hosting style has integrated the colloquial Chinese and fashionable expressions into the broadcast.Moreover,some expression skills such as stress,pause,rhythm and tone have been integrated into the original poetry,and “effective communication” interviews have been employed to get the real sources.What's more,the author has made many field investigations on embroidery in Qianyang and collated the documents and audio-visual materials related to the this programs.This program is transmitted by means of media integration on various platforms.The international transmission of Qian Yang embroidery is promoted with the help of blog broadcasting,Douyin APP as well as the Wechat official account “embroidery SHOW”.Through the application of Adobe Audition,Adobe Premiere,AE and other post-production software,a non-legacy TV program with international vision has been made and presented. |
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