The Study Of China's TV Program Form Innovation

With the development of China's media industry, the market feature of TV industry tends more obvious. As the product of the media, the TV programs began to experience the eliminations and survivals of the market economy. Under the great pressure of the competitions, the phenomenon of the similar styles and contents in the TV program producing has emerged, which led me to think of the problem of TV programs' innovation. I try to apply the concept and theory of innovation in the economics to the research of TV program field. Nowadays, the main content of TV media competitions is the program's competition. The innovation of the program is the key way for TV organizations to achieve the core competence. The paper discussed the ways and strategies of innovations, and emphasized the original and initiative innovations in the programs' production. And in the way of innovations, I think it's better to combine the initiative innovation with the imitating innovation together.In the preface, it is generally stated the research purpose and methods of the paper, and also introduced the materials prepared for it. In the first part of the paper, it is reviewed the developing history of China's TV programs and analyzed the main and hot problems existing nowadays. In the second part of the paper, it is introduced the concept and concerning theories of innovation in the economics, and also discussed the ways and roles of innovation in the TV programs' developing...