Research On Innovation And Integration Strategy Of Local TV Station

Along with the arrival of information revolution, TV reforms is facing its opportunities to make great progress. At present local TV stations suffer from all aspects of social pressure in its development. First of all, local stations are faced with pressure due to intense competition from CCTV and provincial TV;Second, local TV stations are deficient in financial support, equipment investment and other forms of support from the authorities;Finally, subjected to limited television audience range, it is difficult for local stations to gain the same popularity among households as CCTV or provincial TV.Practice has proved that with the continuous development of of the ’integration of three networks’ reform, the traditional development mode of television has been subverted by the technology of the information age. Only to be integrated with the network and new media will the domestic local TV keep pace with the world TV. Innovation and integration is the route local stations must take to extricate themselves from predicament.With the arrival of the era of four-screen, the difficulty of the television reform has been increased. Development of technology is now changing the fate of the TV, the TV programs can not only rely on "good show" to attract the audiences. In brief, the TV innovation is inseparable from the technology innovation. Development of technology not only provides more diverse TV programs, but also benefit the diffusion of television programs. Apart from the innovation of the TV programs, qualified person and scientific management system are also the necessities for the development of the television industry. These invisible forces will be the major factors to promote the innovation of TV programs. Therefore, in the Era of Globalization, in order to complete the original mission, television industry must strengthen the innovations in all aspects, and increase the competition and cooperation in this omnimedia era. This is certainly a permanent solution for the future of television.Based on the analysis of the current situation of the television business, the combination of advanced technology development in recent years and new trends and strengthening system reform, this paper takes the local television station as the research object and employs field research, case study, comparative analysis and other methods. Focusing on China local TV stations problems and ways to keep up with trends of contemporary advanced concept and technology, this paper explores the path of innovation and integration for local TV staions. This article intends to put forward constructive suggestions on the reform of local TV stations.