Research On The Innovation Of Urban Radio Cultural Programs Under The Background Of Media Integration

Broadcasting is the art of sound language,and traditional culture is the "collective memory" of the Chinese nation.Starting from the research on the innovation of urban radio cultural programs under the background of media convergence,this paper discusses the current situation and development direction of radio cultural programs,the morphological evolution,functional expression and convergent transformation of radio cultural programs.In recent years,original reality TV programs have realized the strategic requirements of media's public cultural service value and cultural self-confidence through TV reconstruction and activation of cultural memory.Radio cultural programs also echo the reform of the supply side of culture,and zhangshen,who shoulders the responsibility of leading the inheritance and development of traditional culture,has built a sound cultural environment for the great development of national culture.The paper has three main research purposes:first,systematically review the development history of urban radio cultural programs,and analyze the development trend of radio cultural programs in different stages of media convergence;Secondly,through analysis,comparison and in-depth investigation of the typical urban radio cultural programs in China in the past decade,on the basis of the research on radio cultural programs in the industry and academia,new forms and new directions of radio cultural program innovation are explored.Third,in the context of media convergence,it provides a thinking path from multiple perspectives,such as reengineering production process,integrated distribution strategy and talent echelon construction.The main body of the paper includes the introduction(background,purpose and significance,research methods,domestic research status).Radio city of cultural development in our country the status quo,which mainly has a two thousand five hundred-year history of the ancient city of yangzhou as an example,discusses the culture of yangzhou radio programs,research context of media convergence radio city of cultural innovation and exploration,this part from the city radio positioning,content,form,channel,management focuses on many fronts;The next two parts are respectively enlightenment and problems,respectively summarize experience and countermeasures,is the focus of this paper,is also the thesis conclusion part;The last part is the summary and outlook.The research methods adopted in this paper include literature research method,case analysis method,and empirical research method.Analysis mainly focuses on analysis of case is given priority to with yangzhou city radio broadcasting culture show,broadcast on multiple city monitoring,recording and analysis of the content,the fusion of two side of the transmission of radio,film and television city observation,statistics and analysis,on this basis,summed up the media fusion of radio influence cultural programs and the exposed problems.At present,the demands of the integration of traditional broadcasting and new media are influencing the future of broadcasting.How to maximize the content value and optimize the communication effect in cultural programs?Again from the perspective of media convergence thinking still has important meaning on January 25,2019,the Political Bureau of the CPC Central Committee in People's Daily on all media age and the media fusion development held the 12th collective learning,also General Secretary of the CPC Central Committee,Xi Jinping pointed out that the development of media convergence,the construction of all media,is becoming an urgent issue we face.How to transform and innovate urban radio cultural programs in media convergence?How does the institution of broadcasting embrace media convergence?How to tell Chinese stories well with voice,with the core of carrying forward the fine traditional culture of the nation?This paper will discuss the current situation and development direction of radio cultural programs from the perspective of media convergence and the morphological evolution and functional expression of radio cultural programs,hoping to provide references for the innovation and excellence of radio cultural programs and the high-quality development of radio.