The Research On Outsourcing Program Of Urumqi Television Uyghur Channel

Since reform and opening-up policy,the implementation of the market economy system has promoting the improvement of the people’s living standard. Radio and television, as a mass media that provide the service for people, in order to adapt to the new system, it need to change their service concept, and to extend the new TV program to meet audience’s need. under the“Producing and broadcasting united”system, there are less elaborated programs, and whole program repeated operating at low level for a long time.so it need to broaden the program production platform, and implement the new system which separation between producing from broadcasting to colorful the programs. The City mass media is a force of China’s media industry that can’t be ignored. with the development of technology, new media developing rapidly.in the fierce market competition, the radio and television media are facing with the severe test of survived and development, and also have a rare opportunity.Under the extrusion from CCTV and other TV station,Urumqi television as the municipal television station, considering the cost saving and improve efficiency, begin to put some TV programs entrusted to the private television production company and independent filmmakers from2006, accord with the requirement of the TV industrialization. In recent years, the outsourcing programs add color, rich content,form diversification,make Urumqi television Uighur channel constantly improve their own production level.In This article,basing the theory of commission reform,analyze the outsourcing program of Urumqi TV station by case studies.from the content,positioning, structure, audience, and host,theme etc, detailed analyze of the "Health guide", "window of the economy", "Recipe", "entrepreneurship platform", "Nava" and " Social and Legal " program.and points out the feature of these program, list the problems in the development of Urumqi TV outsourcing programs.then combined with the knowledge learned propose the countermeasures and and provides some reference Suggestions.