The Quality Appraisal System Of TV Program In The Background Of Channel-relation

Nowadays, all professions and trades being brought into market system estimates that a kind of appraisal system that combining quality and quantization to standard union's behavior is very important .TV program is the closest face to audience and also the host job that the television station, channel survival develop. The quality of TV program effects the brand of television channel and is also the premise of the media working. In the main voice of "being a king in content", television station and some organizations that provide TV program all make great effort to getting high quality TV program. Educational circles and society have paid close attention to the quality of TV program. The thesis starts from the background of setting up TV program appraisal system, considering from the aspect of social and economic benefit, the thesis sets up four indexes: audience rating , degree of satisfaction , expert assessment and evaluation , economic effects , and then analysis the concrete content , situation suitable for use, problem often appearing, and bring forward corresponding solving at present. In the fourth part of the thesis, considering the special background of Channel-relation, It sets up some special indexes. In the last part, It looks forward the prospect and development direction of TV program appraisal.