The Compare And Analysis On The Producer’ Duites Of Shopping Television Program And Traditional Television Program

Shopping Television program,as a new industry, was only more than20years, whoseeconomic benefits have been achieved great success.Research on the shopping television hasbecome a hot spot.But the research inside is lack of innovations and perspectives.Most of theresearches pay attention to the marketing mechanism,the behavior of the consumers,theproblems and the forecast of the development and so on.There are few researches on theproducer’s duties of the shopping television programs.In my research,I choose a new perspective to compare the producer’s responsibilities ofthe shopping television program and the traditional television program.Then we can findsome new responsibilities of the producer of the shopping television program.In myresearch,I choose a new perspective to compare the producer’s responsibilities of theshopping television program and the traditional television program.Then we can find somenew responsibilities of the producer of the shopping television program.Firstly,we can clearlyknow about the responsibilities of the producer of the traditional television program throughstudying the process of the production of the traditional program and the group of thestaff.After that,we take focus on the process of the production of the shopping televisionprogram and analysis what the responsibilities the producer director should take.We canfind out the difference and the same producer’s duties for the both kinds of theprograms,which was based on the compare.And we can propose the suggests to promote theshopping television program’s development and the suggests to train the talents for theshopping television program.The research is not only a kind of the innovation to the pastresearches,but also provide a new dimension to study the shopping television program.Basedon the research,we can know that the talents of the shopping television program is rare and itis necessary to train the producer of the shopping television program.The development of theshopping television program provide more opportunities for the students learning in theJournalism Department.The research can help the producer understand his duties of his joband the knowledge he should keep,and then he can product better programs.At last,the collegeand the training institution should provide the specialized courses to cultivate moreprofessional talents.