The Study On The Effect Of Media Morphosis To The Media Literacy Education

With the rapid development of information and communication technology, the relatio nship between media and audience has changed much. The trend of media convergence has proposed the new challenge to the media ecology, public and social development. It will also bring the media literacy study into a hitherto unknown active period. In recent years, the domestic research analysed the media forms on the internet, such as Micro-blog, Wechat and other media morphosis. There is no system research for the Dynamic of media development. Previous scholars mainly study a kind of the meida morphosis concerned the propagation of individual media itself. The present study focused on the analysis of the development of media technology and the change of the media morphosis, this study mainly used the literature research method, research method, historical research method and other research methods. From the point of view of “the change of the media morphosis”, the study analysis the trend and rules of the change of the media morphosis and analysis of the influence of media morphosis to the media literacy education about the concept, object, content and method of elements, constructing the new pattern of media literacy education.The change of media morphosis gave more significance to the idea of media literacy education. The core idea of the new period is critical consciousness, democratic participation and media sensation. The development of new media have enhanced the participation and initiative of the education object. The education object pay more attent ion to participate in the media and use the meida. The content of the media literacy education extended to participation and criticism. The demand of media content is increasing. In the education method, it transmit s to the student centered education, put more emphasis on interactivity and pay attention to own internal reflection and experience. The audience can obtain abundant information got from all kinds of media. According to the effect of media morphosis to the media literacy education, it needs to construct a new mode of media literacy education in the new media technology conditions to promote the new media literacy education comprehensively.