Feasibility Study Of Science Press Digital Publishing Project

With the rapid development of our country network, electronic information technology, all walks of life have been invaded by the tide of digitalization, publishing industry is facing a severe test of the digital transformation. Countries during the period of "the eleventh five year plan from the start of publishing enterprise to digital transition trend, during the 12 th Five Year Plan is the digital publishing put on the agenda. In the meantime Science Press under the advocate of the government quickly transformed successfully and merger and reorganization established publishing group company even plans to become a listed company, to take this opportunity to focus resources and power with the development of digital publishing project.The project feasibility study is an important basis for evaluation of the project whether to invest, it through market analysis and financial evaluation, so as to achieve the purpose of viable projects in the market, feasible, economically viable, the project construction is feasible, and draw the final conclusion, to ensure maximum effectiveness and benefit of investment.This thesis is composed of six parts: the first introduces the purpose and significance of the research and the current situation at home and abroad, the research background, research contents, methods and techniques to determine the route, and introduces the project background and project; secondly, analysis, with the current market include: macro environment, industry characteristics, the market demand and competition and so on, and according to the analysis of the SWOT Science Press itself; by the end of the digital publishing four aspects of technical feasibility, economic feasibility and social impact of the project, and face the risk of a comprehensive analysis, digital publishing project is feasible, and puts forward some suggestions and opinions.