The Development Mode Of Competitive Intelligence For China's Digital Publishing Industry

Big data and Internet impact China's publishing industry deeply,while the rapid development of information technology matures it day by day.Digital publishing,as a new booming cultural industry,reflects the soft power of China,and contributes to fusing the culture and technology.After years of development,China's digital publishing industry has become one of the leading contributors to the country's booming economy,with the optimizing policies of the connecting fields and the growing demands for the market,which create a suitable environment for the industry to nurture.The essay summarizes several basic theories of the digital publishing industry and competitive intelligence,surveys and studies mainly on the digital publishing market,describes the theoretical evidences of the construction of the development mode,and analyzes the situation of the development of digital and traditional publishing industry.In order to further the development of China's digital publishing industry,the essay establishes the development mode,after analyzing and summarizing the information of the digital publishing industry in China.For methodology,the essay mainly utilizes literature survey,comparative method,statistics,and SWTO analysis.Literature survey provides reviewing of the literature from China and abroad,the major points,and the developing situation of the theme.Base on the survey,the essay analyzes the developing situation of domestic the digital and traditional publishing industry through compare and contrast,in order to further the study of China's digital publishing industry.Statistics illustrates the developing condition of China's digital publishing industry by studying the related data from the digital publishing industry in China;massive statistics analysis strengthens the argumentation of the essay.SWTO analysis is a method in the study of competitive intelligence,which estimates the advantages,disadvantages,threats and opportunities an enterprise may encounter during its development,through analysis toward the enterprise's adversary and the environment during the competition.This essay studies to build the most optimized mode of competitive intelligence for the digital publishing industry in China.The study of the development mode of the competitive intelligence for digital publishing industry informs us the current situation of China's digital publishing study,and discovers the existed problems of it.The mode,with its Chinese characteristic,is formed after analyzing the problems and drawing on the experiences of successful dealing methods abroad,based on the practical situation of China's digital publishing industry.