A Study On The Communication Mechanism And Strategies Of Gan (Jiangxi) Culture

The Gan(Jiangxi) culture is an important part of Chinese civilization since ancient times,is known as a land of attractive resources and magical power and a birth place of creative minds and gifted talents. After the reform and opening up, the central government attaches great importance to culture construction, under the “province of prosperous culture” strategy, the development of the Gan(Jiangxi) culture renews vigor,It appears vivid and lively image at home and abroad gradually. How do other people think about the Gan(Jiangxi) culture? How is the relationship between the cultural cognition and cultural communication? Indonesian oversees students’ cognitive condition about Gan(Jiangxi) culture is an excellent case study of issues related to cultural communication.In the 65 th anniversary of the establishment of diplomatic relations between China and Indonesia, the choice of Indonesian overseas students as the object of study has a more special significance.This article objectively reflect the Indonesian oversees students’ cognitive condition about Gan(Jiangxi) culture through the questionnaire survey and case interview.Look from whole, Indonesian oversees students’ cognitive condition about Gan(Jiangxi) culture is low. The essence of the traditional culture in the cultural treasure is the weak part in the cognition. There is little difference between ages, grades,genders and majors, the length of time of learning Chinese and living in Jiangxi have direct relationship.The analysis of questionnaire data and face-to-face interview material is a depth understanding of problems of cognitive condition. First,The main channels for students to obtain informationdid not form a cohesive force. Second,communication form and content is not abundant enough to expand influence. Third, the quantity and quality of works about culture needs to be improved. Fourth,since the limit of time and chance to participate in the activities,they are lack of initiative and interest.Based on the above analysis, the author puts forward some effective suggestions for the improvement of the Gan(Jiangxi) culture communication mechanism and strategy. First of all, to improve the communication of culture industry development mechanism and guarantee mechanism.Vigorously develop the cultural communication enterprise and good environment, and realize the interaction and integration of cultural industry and tourism industry. Secondly, perfect the mechanism of cultural resources integration and innovation is necessary. The effective realization of the drawing theory research and curriculum innovation is important, the traditional elements of inheritance and the external nutrient need to integrate and innovate. Again, the establishment of multiple channels is useful to boost mechanism. Through the reformation of traditional media, new media, media convergence, a strong boost to achieve the combination of utility of multiple channels will appears. Finally, to improve the personnel training mechanism and feedback mechanism. Through the training of high-quality talents of all-round communication, perception of the Gan(Jiangxi) culture and pay attention to the feedback mechanism, so as to build the Gan(Jiangxi) culture card further.