Under The Mass Culture Horizon, The Red Culture Disorders Of Communication Mechanism And Optimization

Research on popular culture and the red culture has been very hot and popular inhome and abroad, and have achieved very important research achievements, Such asresearch on popular culture have two famous school in the United States and Europe,Frankfurt school and the Birmingham school, are going on research from thegenerating and communicating of mass culture to gaining of value and so on, whichhad make a lot of profound and great research achievements.Red culture is a unique cultural form in our country, the overseas research on it isrelatively less, but it is colorful in domestic, however, many scholars have differentlevels of involvement in. Based on the summary about popular culture and the redculture at home and abroad, we found that the mass culture and the red culture has anatural link, their research ideas almost pretty, but why had achieved the abnormalprosperity about research of mass culture at now, but red culture is depression.With this problem, the author through the analysis of all kinds of red culturecommunication, founding red culture’ mechanism of each element have disseminationin the different levels of problems, caused the disorder of the red culture transmissionmechanisms. Firstly, the information system of red culture have happened lesions,showing red classics, the red culture have weaken. The second, medium system of thered culture relies heavily on mass media, subject to the control problem. Finally, theauthor also found dissemination of the multicultural background of red culture, dilutethe original red culture atmosphere.For more than a series of problems, this paper gives the solution. To be moreeffective dissemination of red culture, we must make innovation combined withmining, rich red culture information system; Cool return to the hot medium, improvedthe red culture media system; Development and protection in hand, reshape the redculture environment system.