Research On The Ecological Communication Status Of Jiangxi Print Media

In recent years, ecological civilization construction has become an important part in governments’ issue. As we know, the ecology communication is an important part in ecological civilization construction, while mass media are the major methods of ecology communication. So media ought to play an important role in ecology communication.On the other hand, Jiangxi province has made great efforts to build the Poyang Lake Ecological Economic Zone. So the importance of protecting environment while promoting economic is obvious. This article is aiming at having a rough idea of ecology communication situation of Jiangxi by the research about local print media.This article has taken Jiangxi Daily and Jiangnan Metropolis Daily as research objects. And then sampling one by one from every five papers. The article will also make quantitative analysis and qualitative analysis from those aspects :communication type, reporting theme, reporting tune, readability, news planning ability and so on.Study found that:From the point of the communication style, Jiangxi Daily adopted news report, news, comments, public service advertising, bulletin. While Jiangnan Metropolis Daily adopted news report, news, comments, paid ads, bulletin. Both based on news report and news, but the proportion is inappropriate. From the point of reporting theme, Jiangxi Daily focus on the excellent roles, weather, government conference, while Jiangnan Metropolis Daily focus on the weather. From the point of reporting tune, Jiangxi Daily gives priority to positive or neutral dissemination. Jiangnan Metropolis Daily emphasized on neutral reports. From the point of layout language, Jiangxi Daily has no special layout about ecology, seldom does Jiangnan Metropolis Daily. Both inserting ecological news into other types. From the point of readability, Jiangxi Daily is always solemn, and used little picture. While Jiangnan Metropolis Daily lively. The title is always novelty and also has lots pictures and forms. What’s more, Jiangnan Metropolis Daily put more attention on the news scheme than Jiangxi Daily.Considering the study all above, some suggestions are put forward, such as followings: Increasing the input of ecology communication, Developing different kinds of ecology communication, Enriching the content of ecology communication, Promoting the ability of news planning, Improving readability of pages of ecology communication and so on.