The Study On Government Communication Strategies Under Crisis Condition Of China

During the present period, our country is experiencing the super-transferring, in which, the problems of social disorder, economical dislocation and psychological unbalance occur crowdedly, each kind of contradiction emerges. It is the tuning point period also the crisis of all kinds period. Although, our government has being made well-known progress in development of economy and society etc., it is facing the stern challenge too, and it is being scheduled that the crisis prevention and management. For the government, the crisis prevention is more important than treatment, and because of the low cost, that is the first choice. But, the suddenly coming crisis actually frequently lets the people be helpless, so except the good prevention, practical measure also is a must. The crisis is a process from a quantitative change to the qualitative change, including a series of events in the urgent and complex management. The government communication plays an important role in the crisis management. Many governments work out the predetermined plan of crisis management, in which the division of labor and the responsibility is clear, but not write down the government communication role in crisis management, and there are less special researches of related scholars. The paper aims at the discussion of the government communication strategies under crisis condition.There are six chapters in the paper:Chapter I is introduction. The social background, research goal and research value is introduced briefly and the related fundamental theory research situation of crisis management, government communication is summarized attentively.Chapter II is on theories and situation. Firstly, the crisis and government communication is identified, as the definition basis of the following discussion. Secondly, the theories used in the paper such as the government communication pattern theory, the rumor theory and the communication effect theory are introduced. Finally, the stern present situation of crisis management and urgent request of the government communication planning under crisis condition is analyzed.Chapter III is theoretical analysis. On the basis of crisis management theory and government communication theory, combined with the crisis management practice, the government communication process under the crisis condition is analyzed. Firstly, the characters of government communication under the crisis condition such as complex environment, short time, deficient information and special communication methods etc.. Secondly, the five steps (information collection, information processing, information dissemination, audience's receive and feedback of effect) in the government communication under the crisis condition are analyzed one by one. Finally, the ideal pattern of government communication under the government communication is promoted. The part is the theoretical usage, also the sublimate.Chapter IV is situation analysis of China. The government communication processes have been made since the reform and opening, especially the "SARS", by our government are reviewed, and it is pointed out that the problems such as information source non-guarantee, slow reaction and imperfect communication channel etc. In the end of the chapter, the reasons for the problems are also analyzed.Chapter V is strategies. Combined with theoretical analysis as well as the problems of our government communication, the chapter proposes the strategies of our government communication under the crisis condition pointedly, as the aim of the paper. The strategies mainly include six items as following: government's idea transformation, noise elimination mechanism, effective channel mechanism, information guarantee mechanism, the crisis education mechanism and enhance the government convincement ability. In order to make every strategy operational, the operation measures of every strategy are subdivided.Chapter VI is conclusion. The full text writing is combed in the chapter, and except the summary to the main content, the thinking is made outside of the government communication under the crisis condition. It is the last act too.