Open Up The Two Public Opinion Field—An Empirical Analysis Of The Official People’s Daily Micro-blog

The rapid development of the Internet technology makes the society into the era of media.More and more people publish and receive messages from the media, which makes the platform of the media gradually become the communication center of social information.. Under this background, the traditional media is greatly impacted, not only the loss of a certain audience group, but also the status of the whole society’s discourse has declined. In some of the major public events, people have to use from the media to get information quickly and loudly to express their demands, and traditional media time lag, aphasia aphonia formed distinct antagonism. These changes of information dissemination situation, not only accelerates the formation of a new medium pattern, but also caused the opposition between the elite and the current information elite, and thus lead to the division and opposition of social opinionScholars with Nan Zhenzhong put forward the "two public opinion field" began to pay more attention to public opinion field change. Under the influence of the new media, the mass discourse power has been greatly improved, expanding the gap between the two public opinion field and the opposition. Public opinion field division this is common, but the long‐term confrontation between different public opinion field is not conducive to the harmonious development of the whole society.Statistic analysis of the according to the Legal Daily(Sina) Weibo microblogging content, from the issues of distribution, text, released form and characteristic columns and the like, and of different social events in people’s daily microblogging corporate performance and social effect were observed. Through the analysis of the sample data and found that people’s daily use microblogging this self media platform into the folk discourse system, expand the "official" and "folk" the degree of communication, reducing gap between the two public opinion field, to open up the role of the two public opinion field, to social stability and harmonious development has important significance.