The Characteristics Study Of The Comment Pages Of People’s Daily And Comment Line Column Of Corporate Micro-Blog Form The Perspective Of Public Opinion Guidance

With great and profound changes of Chinese society and the rapid development of communication technology,the new media has became the center of the public opinion expression and place of development of public opinion.Although the traditional media have begun to adjust its strategy,The gap between the Chinese authoritative public opinion field from folk public opinion is getting larger.The dominance of CPC newspaper’s public opinion guiding is suffering impact from the new media.Based on this situation,the People’s Daily focus on innovation of communication concept and practice of journalism.One measure is developing the traditional advantage-----news comment.The other measure is turning to the new media positively to attract audience.Through this exploration,the overlap between the official and folk public opinion field has expanded. The ability of public opinion guiding of People’s Daily was significantly increased.The study object of this paper is the characteristics of review and comment page of the People’s Daily from2010to2013and corporate micro-blog of People’s Daily on Sina Weibo.The article suggests that the People’s Daily’ attempt has not only improved the capacity of public opinion guiding,but also made Chinese society think rationally, communicate equally, grow smoothly and steadily.