Research On "people’s Daily" Official Micro-blog Guiding Force Of Public Opinion In The Major Emergencie

"People’s Daily" is Chinese Communist Party Central Committee member organ, is the first major newspaper China, its official micro-blog since July 22, 2012 release, has more than 3300000 fans in micro-blog platform, published more than Forty-four thousand micro-blog, became the first media of micro-blog platform. The guidance of public opinion is an important sign to measure the news media status, as well as an important responsibility of news media in china. China has a large population, a wide variety of ethnic, social gap between the rich and the poor is very large, it has produced many differences and contradictions, in the Internet level is shown as: mass for the same event due to a different position often hold different opinions, even these views contradict each other. If the negative remarks not controlled, it will have serious consequences, such as network rumors, the intensification of social contradictions, the ideological deviation of social trust, reduce etc.The traditional media itself has strong authoritativeness, with new media, more conducive to guide and control the public opinion, guide people’s thought, maintaining social stability, more conducive to the construction of harmonious society. The people’s daily, the official micro-blog the guiding force of public opinion plays an important role in the Internet platform audience opinion integration.The paper chooses major emergencies as the entrance, selected Kunming Railway Station violent terrorist attacks, Malaysia Airlines flight MH370 lost event, Shanghai the Bund Eve stampede three major emergency event case to the people’s daily, the official micro-blog reaction as the clue, content and data analysis, and combined with the "agenda setting", "silence spiral", "opinion leader" and other relevant theoretical knowledge, choosing a lot of information study compared micro-blog platform, through the study of people’s daily official micro-blog in typical major emergencies reports, comments and other content, the guiding force of public opinion analysis in the aspects of capacity, find out the boot process problems, and put forward the improvement suggestions.The purpose of this paper, through the analysis of the people’s daily, the official micro- blog guide public opinion in a major emergency performance, find out the advantages and problems, and provide suggestions for the continued competition in the development of new media in the tide of traditional media.The guiding force of keywords people’s daily official micro-blog major emergencies of public opinion...