The Links And Integration Of China New Media And Traditional Media

Information dissemination is the replacement of the human era, dramatic changes are taking place in the media thinking.From the beginning of this century, the popularity of personal computers falling prices of broadband networks, making the Internet is no longer a young man with the exclusive domain of the IT industry. "Network has the characteristics of rapid transmission of information", it uses the fastest changing people’s lives. People got used to using the Internet to read news, listen to music, watch video works. At the same time, the development of streaming media technology to expand the broadband network bandwidth, making high-quality images for a long time to get wide spread as possible. As the 21 st century through the first decade, the wireless technology and intelligent embedded devices volume data signal becomes smaller means that people can carry information terminals. With the popularity of 3G signal, high-speed mobile networks and cheap rates makes the mobile Internet era.By means of information dissemination and information carrier and characteristics of mobile Internet era of the Internet age is linked, it constitutes a "new" media age today in the usual sense.Marxism that "things are eternal development of" convergence "new" media and "traditional" media, has generated a lot of new forms of media and information carrier. The new media platforms will be with mankind’s technological level of development, creating new channels of information dissemination. Roger Fidler in the "media forms change" has been talking about "when the emergence of new forms of media, the media in the form of the passage of time is not to go away, but come to find ways to adapt and continue to evolve in their media fields. Thomas ? Baldwin, ? Stanfield and Charles Stevenson ? D. Stevens McVoy then pointed out that "in the traditional development model, television, radio, computers are developing in their media environment, and along with the advancement of Internet technology, various media of each other will be carried out between competition and cooperation between them. "This article is based on the current media development era, elaborate "link" with the integration of new media and traditional media. Under the current situation and media convergence situation to be discussed.