The Construction Of "Green Weibo" Research

In full the arrival of information age, diversified digital media changed the way people production and living. Compared with the information block in the past, contemporary network life is colorful. With the rapid development of network platform, this supported by the information technology, the personal computer, mobile phone and a variety of terminal electronic products entered innumerable families. And a growing number of members of the community turn their main activities from real space to the virtual network space. In daily life, work to complete the necessary operations at the same time, people could also through the network to learn about current affairs, news, and life, financial information, and so on."Micro-blog" arises under the background at the historic moment. The emergence of micro-blog not only raised a hot wave of network public opinion, but also changed the way people browsing information and publishing information. Especially user registration "zero threshold" also makes the micro-blog all-powerful ordinary members of society, the business elite, of all the film and television stars, as well as scholars, artists, students and Internet sensation, moral models, and so on a variety of roles, including many kinds of cultures coexist, a variety of ideas and attitudes of collision that micro-blog has become an important since the media people speak freely. However,there are still some person misconduct in the process of use micro-blog, such as create and spread rumors, spread bad information, slander others. Due to the openness and the virtual of the network, micro-blog behavior becomes informal. Therefore,to ensure the healthy development of micro-blog, it is necessary to strengthen the construction of "green micro-blog " research, effectively purify micro-blog environment. This paper will be divided into three parts.The first part,micro-blog and "green micro-blog " ’s overview. This part mainly describes the development and the basic characteristics of micro-blog, discusses the basic concept of "green micro-blog" and the importance of building "green micro-blog”, so as to clear the theoretical obstacle for following study.The second part, analysis of the present situation in the field of micro-blog. This part mainly summarized the “positive energy” of the current micro-blog; the misconduct in micro-blog’s filed and its reason, which ensures for the next part of the research direction.The third part, principle and the method of constructing of "green micro-blog". This paper puts forward that the construction of "green micro-blog" should follow the principle of harmless and moderate complementary, hope I can for the current our country the construction of the’ green micro-blog provides certain theoretical support."Green micro-blog " ’s building is from the new perspective micro-blog network communication process ideological and moral construction, but also to explore new network communication environment for governance. Through detailed explanation of micro-blog and "green micro-blog ", the system study and discuss "green micro-blog " micro-blog status of the construction field specific way, and strive to build positive and healthy micro-blog environment to strengthen, consolidate and improve Ideological and Moral Theory of Moral System network...