A Study On The Discourse Construction Of Media Microblogging And Its Influence

The media micro-blog nowadays appears in the public as a new platform of expanding traditional media, it has become one of the most vibrant media. However,the acknowledgement of Micro-blog should not just stay in the field of new media, in the light of the remark of public institutions always bear the power of discourse.Moreover, the micro-blog is growing into a platform for media self-promotion and marketing. In the view of media micro-blog and their language carriers, study on the construction of discourse of the media micro-blog and analyze the effect of its product, having a positive impact not only on determining how to transform traditional media in the Internet environment, and how to assemble network News resources, but also on integrating of past and present editorial ideas, exploring ways of self-improvement in the new media of Internet era.The thesis includes six sections: 1) Introduction, 2) Principle, 3) Methodology and Strategy, 4) Impacts, 5) Understanding, 6) Discussions and Recommendations.The Introduction summaries the motivation and academic significance of this study as well as the language resources of discourse and the methodology used in the study. In Section two, the constructing characters and the commonality of discourse content are revealed through investigating the internal and external criteria in the discourse constructions of media micro-blogs. In Section three, the methodology and strategy used for constructing discourse are explored in three aspects. On the basis of the studies presented in Sections two and three, the potential impacts of discourse constructions are analyzed in Section four. In Section five, the factors for understanding of discourse and the influence of discourse constructions on the information acceptance are investigated. In the last Section, the drawbacks and risks in constructing discourse are discussed. To address those issues, it is recommended that an effective way to enhance the language literacy of micro-blog users lies in the improvement of the external discourse environment and the removal of the internal barriers in constructing discourse of media micro-blogs.