The Study Of Micro-blog Public Opinion Mechanism And Its Influence On The Construction Of Chinese Civil Society

Along with the continuous high speed in China at the development of the miro-blog,the domestic public opinion pattern appears to give priority to guide masscommunication into interpersonal communication as the leading change.According tothe Shanghai jiaotong university public opinion research laboratory in2009,2010and2011years of great influence social public opinion hot issues of the statistics, the firsttime the proportion of exposure in miroblog at in0%,16%, and22%, present the trendof rising year by year.Throughout2011annual public opinion hot, our country with miro-blog, as arepresentative of the socialization from media to pioneer, traditional media and networkmedia for the social public opinion architecture wings basic formation. Car accident in7.23, GuoMeiMei events and WangLiJun flee to major social public opinion consulatesin the event, the miro-blog plays excellent performance to traditional media in the dust.The miro-blog to change China traditional public opinion in ecological at the same time,gave the right of citizens, supervision and participate, and have influences on theconstruction of civil society in China.This paper, from the journalism, communication, sociology, politics crossoverperspective, combined with the "Agenda setting theory","the opinion leader" classicaltheory to study and application, in-depth analysis of the formation of the public opinionmicro-blog mechanism, to explore the mechanism of public opinion in micro-blogopinion leader of the agenda-setting function; Using "new medium is the relationship"point of view, this paper analyzes the microblog spread constructed the "person toperson"dialogue communication form; Using Foucault’s "Discourse that is power" andHabermas’"Public sphere" theory, explores the microblog public opinion to citizensright and building civil society on the unique role.At the samtime,to make analysis forthe disadvantages of the mechanism of public opinion.Through the comparison andanalysis of the Internet three stages of development, I put forward in with micro-blog asa representative of the real-time network times, the government, the microblog industryand citizens how to coordinate,to create better real-time network governancemechanism, and promoting the construction of civil society in our country at a positiveimpact.