A Research About Visual Communication Of Online Shop Based On The User Experience

Nowadays, the Internet and social economy are developing rapidly. The e-commerce pattern appears because of the increasing CPI by the development. In that case, people’s consumption pattern is transferring from regular shopping to online shopping. The increasing of online shops look like the coming trend. However, the consequence leads to the huge competition by different types of shopping sites and the way they demonstrate. Consumers are no longer satisfied with simple online shopping because of the increasing public demand and the public aesthetic. They trend to focus on User Experience more and more. Therefore, the visual interface of online shops are the best UE.This essay uses variety of methods, for example the research method of literature, questionnaire and case analysis etc. Basing on User Experience and the view of visual design, I get different features of website vision through analogical analysis by text and image, color match and composing etc. I also propose five strategies for design application by studying the influence to UE in website.Through the theoretical research on the user experience, explore the shopping website ontology, based on user centered,carries on the practice of shopping website interface visual design and application of strategies proposed in this paper. Through the combination of theoretical research and design practice, clarify the direction of research and development of shopping website interface visual.