Arouse Public Sympathy And Network Media Storm Generated

In recent years,as the media reported to "Sun zhigang case", "little Yueyue incident", "Peng Yu case", "Tang Hui case reported," the public sympathy for the collective mood has been attracted the attention of the author. In these cases, the news media reported on the parties can always have led to a strong emotional resonance, and have compassion on the parties. Public sympathy for the fermentation to produce the important role of public opinion, and even public sympathy is public opinion itself, the spread of public sympathy that Chinese public opinion is a roller coaster.In contemporary China, don’t understand public sympathy, you do not understand public opinion, also cannot effectively guide public opinion. Not only that, this collective sympathy is a kind of power deeply affects the fate of the parties, the laws of the state and society.Today, we live in a world surrounded by the media economy, how are the medium influence the audience is we need to take a hard look at. Because of "love" in raditional Chinese society social imagination occupy the important position, the news media also begin to apply emotion report, thus subtly manipulate people’s emotions. But the strange thing is, the existing research on public sympathy is very little, the purpose of this paper is on public sympathy do careful and in-depth description of production process, understanding of the mechanism and influence public sympathy, to meet public events in recent years provides a new theoretical perspective.This paper in the perspective of "Foreigners bump aunt" events, in the related news reports and media reports found in WeiBo comments comb provides public sympathy with mark, the mood of the public will build as the media reported the fact volatility. But the social reality and historical memory to create context, in specific events reported also launched a public hidden emotional factors.