| “XiakeDao”,which boasts official status,is one of the mainstream Internet media,and it plays an important role in guiding the public opinion with its strong influence maybe change into on the Internet.In order to know how “XiaKeDao” exerts a strong online influence under the representative of "official status",this article selects 1030 articles from 2018.1 to October 2019.9 for text and discourse analysis.Discourse Analysis research was first applied to linguistics.After this method was introduced to China,domestic scholar Hu Chunyang applied discourse analysis to papers related to journalism and communication research.The author take the articles of “XiaKeDao”,a WeChat public account,as the text to conduct a research on macrostructures,vocabulary and relevant linguistic analysis,so as to discover the deeper meaning of these articles.The first part of this article is an introduction,which mainly introduces the relevant topics,such as the source of the topic,the research purpose.And the relevant academic concepts are also fully illustrated and analyzed in this part.The second part is the body part of this article,starting from chapter two to the end of chapter 5.In this part,the author analyzes the discourse text structure and cultural context of “XiaKeDao”.The analysis of text structure is divided into macro and micro aspects.Microstructure analysis can find the deep meaning that is difficult to express in macro-structure research.Through the specific analysis of words and words,the article implies strong emotional color,and the expression and transmission of emotions is done through the use of syntactics,the distribution of qualitative words.At the same time,the analysis of high-frequency vocabulary also confirms the analysis results of the theme report of this paper,Chichi Antoshima,which are in line with the background of the times.The clever arrangement of the structure of the article and the precise transmission of emotions all help "Chichi Island" to enhance its influence on the publicAt the same time,on the basis of the relevant concepts of discourse context put forward by Polish scholars,the article makes an analysis and in-depth study of the concept of context.Discourse context is divided into situational context and cultural context,situational context occurs before the article is written,so it is not within the scope of this paper,cultural context(common semantic space)by the public fans in reading and article editor together to build.This paper analyzes its discourse style and rhetorical techniques,through the interweaving of colloquial expression,and emotional rationality,the use of rhetorical techniques,"Chichi Ojimay" has constructed a common context and "cultural situation" with the public.Through the discourse analysis of the context of XiaKeDao,Chapter 4 reveals how it uses discourse style transformation and multiple combinations of rhetorical techniques to effectively convey its own views and emotions to the public.In this process,it has formed a discourse mode with its own characteristics,which is different from the traditional media representative of serious,positive characteristics,can better communicate and integrate with the public."Chichi Island" in the discourse content,theme,context of the three aspects of the integration of "folk discourse" some characteristics,forming its own special discourse mode: contains the "folk discourse" identity symbol and "friend's emotion" imprint,in the past "official discourse" off the road from the masses has a greater effort and progress.From what we have discussed above,this article believes that the most attractive feature of “XiaKeDao” itself to the public lies in the transformation of its discourse style from "parental" to "relative".In the analysis of this article,“XiaKeDao” implements a variety of measures,combined with "folk discourse" to enhance public acceptance of the chapter.The fit of the report's theme,the spoken expression,the rhetorical model of the discourse,the text-based rhetorical strategy,and the construction of the context,all of them are part of the pro-discourse model of “XiaKeDao”.Through the change of the discourse mode,combined with its "official identity" resource advantage and credibility advantage,“XiaKeDao” has exerted a strong public opinion influence on the Internet.The real-world reform measures of “XiaKeDao” provide accumulated experience for other traditional media to create mainstream media on the Internet,and are of great significance for guiding public opinion on the Internet. |
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