| The development of social economy, the rise of popular culture, the construction of learning society and the objective requirement of the construction of spiritual civilization development provide a good social environment for the again rising of quiz show. Jiangsu TV lost no time to launched four outstanding quiz show, and has become the third leading quiz show.Quiz show provided a showcase for popular culture, opening up a new way and workplace for the construction of learning society and expanding the new content of spiritual civilization construction. It well meet the demand of the spirit of the mass culture and diverse personalized TV culture. It also, to some extent, meet the social, valued, curious, self-actualization needs of the masses. The meet to the public demand diversity, has given the quiz show entertainment value, knowledge value, aesthetic value, cultural value, social public value and commercial value.However, badly bears the mainstream culture and socialist core values under the impact of the value diversification, can not play the role of leading the fashion, educating the people, serving the society and promoting the development, weakens the impact in leading social ideological trend and embodying social consensus. the quiz show, as a product of the rise of mass culture and modern media, are unable to get rid of the disadvantage of the advocacy of happiness and consumerism. What’s more, it neglects programs’ humanities concern under the traction of principle of supreme market benefit, pays attention to the economic value orientation of program and ignore other social value under the environment of audience rating orientation and incandescent program competition. The inherent features of entertainment and gambling cause the loss of programs’cognitive function, educational function, and aesthetic function and hinder the realization of function of social value.To solve the problems above, this paper takes the responsibility of ethnics and value philosophy perspective, integrates use of media responsibility ethnics, value philosophy, communication studies, Value sociology, Audience psychology and other subjects to examine the educational programs of Jiangsu TV and put forward the path of promoting the realization of the programs’ social value. |
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