Research On Industry Analysis & Development Strategy Of Shanghai Digital Media Industry Based On 4G Mobile Internet

4G, short for “fourth generation”, is the fourth generation of the mobile telecommunications technology succeeding 3G. Besides the traditional voice and other services, 4G provides the high speed mobile Internet access.What kind of the opportunities will the high-speed mobile Internet bring to the new digital media industry? How can we understand digital media? How can we make digital media industry improve Shanghai culture and economy development? They are all meaningful issues that draw people’s attention.4G network development in Shanghai is discussed firstly. Nation and Shanghai government regulations on the 4G and the three giant operators 4G business in Shanghai are talked on to look to the future of Shanghai 4G business.Then the 4G mobile Internet impact on Shanghai digital media will be analyzed. After introducing the concept and specialty of mobile Internet and digital media, the dissertation analyzes the 4G mobile Internet impact on broadcasting, industry chain, key technologies, business model, customer behaviors and needs of digital media industry.Shanghai digital media industry is then analyzed from the prospect of media ecology. Leading digital media companies, such as Best TV, Tudou, Sanda, are discussed. “Diamond Model” is used to determine Shanghai digital industry competitiveness from demand conditions, supporting industries, factor conditions and firm structure sides. Then SWOT analysis is conducted to determine the strength, weakness, opportunity and treat of Shanghai digital media industry.Finally, Suggestions on Shanghai digital medial industry improvement are proposed. The dissertation discusses on the forecastof Shanghai digital media industry in 4G environment firstly. Then suggestions are provided on how Shanghai digital media industry can seize the opportunity and lead the industries development.