Research About Apply Internet Advertising To The Digital Media Distract

With the development of modern digital technology, internet has become an indispensable part in people’s daily life. Advertising model and digital technology has entered an brand new era, which many famous brands and advertising companies have marked their place in internet advertisement. This article introduces characteristic of different digital media, analyzes current method of Internet advertising multi-network integration, and compares differences in advertisement strategy, design, clients between computer, mobile phone and other mobile terminal. It also put great effort to analyze internet advertisement based on computer, summaries relationship between brand strategy, client target,, and digital advertising marketing model, and discusses future development of this industry.Does the development of new advertising model suits in all different products? What kind of brand can really good use of internet advertisement? When should use mobile terminal advertisement and when should use cross platform advertisement? All these questions require a lot of research and investigation. But in current stage, not all marketing activities can fit in cross platform advertisement. This kind of advertisement must satisfy dual needs of product and client which represents people in large cities and with many mobile terminal. Only by satisfy the clients’needs can a brand use new digital advertisement model to make promotion. As digital product and internet become more and more common in life, internet advertisement may take root in people’s life just as TV does.Internet advertisement will enter into a new pattern in visual design as time goes. With the appearance of digital media, the model of internet advertisement has been transferred from computer to mobile phone and panel computer, more response type design will be applied as request by cross screen promotion, thus, set type is a key point in internet advertisement.