Research On Mobile Internet Media Consumption Behavior From The Perspective Of Media Environment

Mobile internet represented by cellphone is in the process of building the living and consuming environment. This paper, standing on the point of media ecology, focuses on the social and psychological impact of mobile internet. In the era of media transforming, this paper tries to provide a reference for people to view the mobile internet influence.Mobile internet, especially cellphone, is becoming the extension of human being's central nerve, constructing a symbol living environment, changing people's perception of circumference. In the era of mobile internet, advertising is everywhere and more precise, mobile payment is going to replacing cash payment, consuming platform connects online and offline. A new consuming environment based on information is appearing. Speaking of consumer behavior change, on the one hand, consumers can get more information about products, so as to make the best choice. On the other hand, consuming in some degree become amusement, occupying people more time, people are more willing to shopping. In the meantime, the social consuming gap emerges, privacy gets more exposure, consuming issue takes more place in social issues, all above are worth thinking about.