The Research Under The "Micro-era" Cultivation Of University Students’ Media Literacy

With the development of information technology, all kinds of new media coming into view, more and more new things to the "micro" title. People brush with microblogging, micro-channel chatting, watching the micro-film, browse the micro-fiction, engaged in micro-travel, to participate in the micro-public...... a"micro-era" has coming. College students as an important group of micro era, the era of micro get to meet the information, interpersonal communication and other needs, but also students become a "microblogging control", "bow family", "light reading", "shallow thinking" of the wind, entertainment, hedonism and a series of issues highlighted. Therefore, the combination of the times, explore the relationship between college students and the media has become a new topic.In this study, "micro-era" as the starting point, from media exposure, awareness, participation, respect for the status with four media literacy college students empirical analysis in the research process, in addition to the use of questionnaires, investigations, beyond the observation point, also combined with existing research that university students media literacy is not high performance mainly:Media Contact false meet, floating on the surface of media awareness, media weak sense of participation and media alienation evident and so on.College students causes of media literacy is not high, both college students subjective factors, there are many objective factors:the lack of quality of government education system, the role of micro-media gatekeepers absence, university media education lag, lack of self-education students’ability. Finally, the corresponding countermeasures:first, the government should improve laws and regulations, the implementation of quality education, provide a good policy environment for college students to cultivate media literacy;second, the media should actively participate in and enhance social responsibility, improve self-discipline, the efficient use of micro advantage of the spread of the media, media literacy for college students to cultivate and create a good social environment; third, colleges and universities should pay attention to media literacy education, relevant courses, training with the media literacy of teachers, university students act as "thought leaders"; fourth, Students to establish a media awareness, increase media skills, create media habits, thereby improving their overall quality, to become fully human science literacy and integrated development of the humanities.