Application Of Two-dimensional Code In Chinese TV Programs

Traditional media tests the mobile Internet, which was undoubtedly one of the most popular topics in the media industry in 2014.Various media scramble to join microblog, Wechat and other new media camps, lest become laggards. In the procedure of traditional media continuing to accelerate the transition of new media, the emergence of two-dimensional code application is tantamount to a booster which speed up the pace of transformation of domestic traditional media.As the inlet connection with online and offline, the two-dimensional code offers a rare opportunity for the television media’s magnificent turn.The first chapter of this article starts with defining the concept of two-dimensional code, and on this basis, the features and functions of the two-dimensional code are summarized, and the development of the two-dimensional code in the course of China’s media industry is briefly comb. The second chapter analyzes the objective and subjective reasons for the two-dimensional code that appears on television from the perspective of the television media and the two-dimensional code itself. The third chapter focus on the functions of the two-dimensional code in domestic television program. The fourth chapter attempts to explain the positive role of the two-dimensional code on TV from the perspective of the interaction between smart phone and TV. After continuous exploration, although the TV two-dimensional code has entered a relatively mature stage, but there are still some drawbacks. The fifth chapter is mainly about the disadvantages of TV two-dimensional code, and try to make some effective solutions.As a supplementary means of media, television dimensional code may be promoted to bring television ratings in the short term. But in the long run, if you can’t continue to innovate and improve the content and use of it, then TV dimensional code will become short-lived like once hot-line and SMS. In the mean time, a lot of TV shows seem to walk into such a misunderstanding, solely emphasizing the transition of new media, but ignoring the quality of the content, continuously losing audience will be the final consequence. The so-called new media platforms ultimately can only be reduced to be useless. These lessons are alert us that content and technology must not be neglected either while speeding up the process of transformation of traditional media, Only the two go hand in hand, can only complement each other.