Research On "Internet Interaction" In The Background Of Media Convergence

The development of information technology gave birth to more and more new media forms, along with the media environment changes, traditional media survival condition has been hitherto unknown challenge. Because the development of traditional media has been shocked, in order to change this situation, the trend of media integration is critical in the growing news spread during the 21st century. In the media industry, television media is the forerunner. Facing the challenge of new media, television media integrated with the new media in order to enhance its strength and avoid weakness.This article discusses the trend of media integration deeply and comprehensively through evaluating the nowadays situation of integration within domestic and foreign. Moreover, for the television media, the network interaction is also analyzed deeply under the condition of this integration. The dissertation employs the methodology of case study basically to discuss the problems and give suggestions. In this way, by discovering how to promote the traditional television industry, it is a method for the television media to transfer to the network interaction within the media integration. The case chosen in this dissertation is the Hong Kong Phoenix TV and Phoenix Website, which is one of the classical cases about network interaction.