Research On Two-dimensional Code Used In Metropolis Newspapers Of China

During the past two years, the traditional Metropolis of China in the pursuit of theirown development process, have adopted mobile two-dimensional code technology, as anew path of integration with Internet. This paper summarizes the current problems inChina’s Metropolis two-dimensional code applications, and its future developmentScientific advice. This paper also ultimate realization of the development strategy of theomni-media, to enhance its core competitiveness, has important practical significance.In this study, the smart-phone applications of two-dimensional code which uesd inMetropolis Daily is the main research object, my research was combing the course ofdevelopment of the two-dimensional code technology and application status andapplication of the "magic code" Huaxi Metropolis as a specific case study, field surveyresearch methods, news production process, the type of News and Metropolis Dailyoperating type of application are described and classified. At the audience level, the useof a questionnaire survey method to obtain the user’s characteristics and habits of theMore Code. The use of new media to weigh demand theory, examines the audiencedemand for each order of importance to its final adoption of the relationship betweenthe intention of the magic code. The main results are as follows:First, combing the two-dimensional code of the Metropolis phone production flowchart depicting a schematic diagram of organizational structure; Secondly, based on thephone two-dimensional code in Metropolis applications in different forms and content,in the form of news classified as "Graphic form of magic code News,"the form of audiomagic code News," the form of video magic code News "three broad categories andprovides case studies of its operations in the Metropolis is divided into goods andservices, e-coupons "," collection of user information "," business cooperation brandingactivities, interactive activities readers four categories, while providing a specificapplication case to be described; collect user habits questionnaire, a survey report, thereport shows gender predominantly male, approximately81.5%of users ages in therange of18-35years old, and the higher level of education. Magic code habits, use ofpremises are mostly concentrated in the indoor environment such as home or office space, period of time than fragmented; Finally, it was found that the "magic code"Problems in the application and put forward the corresponding countermeasures.The innovation lies in this article: mobile two-dimensional code in the applicationof our Metropolis only two years time, as a relatively new object of study, to classifyand organize, with some academic value. In the media convergence sight, the report oftwo-dimensional code application used in mobile phone is a comprehensive reform ofthe traditional media using new media technology management of news production andmedia, at the same time, it also give the audience metropolis newspaper a new readingexperience. Provides a new point of view as a practical research paper...