Media Convergence Research In Backdrop Of Television Media Two-dimensional Code

In recent years, a large number of two-dimensional codes appeared in Intert,smart phones and other medium intermediary.Many media attempt to the integration of the media industry and the application of two-dimensional code.the spread of these factors gave TV media challenges, restructuring and development of traditional media and new media convergence as a new New subject. Appears two-dimensional code,it has become the weights of media convergence cooperation,more and more TV media selection two-dimensional code to enhance the dissemination of results.As the communication platform, the advantages of new media began to weaken under the new media tendency.Nowadays,the TV media has to under the new ndency timely change to create anew way to adapt to the changes of the world.The high interactivity and multi-channel communication plattform and the Marketing mode diversification of TV two-dimensional code has a great impact on the TV media.It turns the traditional TV audience into the producer of the program,the participants and the interactive.Under the great background,the TV media began to emphasize interaction with the audience and stimulate the audience to participate more in the program.At the same time,it broden the TV media industry chain in this way.In the promotion of the two-dimensional code,the TV media began to develops the Dual interaction,The communication of TV station official net,the selfproduction network video broadcast platform,the combination of TV and electronic business and so on.This series of reform became an important means of television media competition in the industry.Media Convergence is a freshman phenomenon, with the two-dimensional code of this phenomenon,it has become a new tool to TV media communication, TV media use it to connect to Internet,mobeil phones and the other new media. this new mode of transmission attract the audience of people, the television media to promote the innovation and development of their own. As a supplementery means of media,television two-dimensional code may be promoted to bring televison ratings in the short term,but it can't be the long-term means to get better ratings and to make more profits.TV media should based on the content of innovation,drive for the technology of innovation,go in diversified development of direction,with these certain factors,TV media have more advantage in the competition.