A Study On The Characteristics Of "Luo Si 's Thought"

Luogic Show that relying on the Internet is a knowledge-based talk show, which is pioneering and typical. This article was intercepted since December 21, 2012 to December 4, 2015, total of 150 content during 3 years, as a sample for analysis. The mainly reason is that this period includes the process of the Luogic Show program from the big success to gradually mature and stable. This article analysis the characteristics of the program from multi-dimensions, including the audience targeting, communication content and communicationg form, assisted by questionnaires, statistics and other quantitative methods. First, use the way of Statistics showing regional, profession, gender, age of the audience, and analyze audience characteristics and location of Logic Show. Secondly, detailed analysis the program samples in order to summarize the content features, mindset, and narrative features. Finally, through three aspects, including three-dimensional communication, interactive communication, marketing communication, analysis this program’s communication forms.