The Study Of Guangxi TV Station’s Dissemination Capability Enhancement In ASEAN Area

Local mainstream media has to play an important role in building the general pattern of China’s International Communications.With the increasingly close connection between China and ASEAN area in terms of politics and economy, as a bridgehead of exchanges and cooperation for both sides, the importance of Guangxi has showed up day by day.Guangxi TV Station, the mainstream media of Guangxi, shoulders the task of a communication link among countries.Facing opportunities and challenges, strengthening the dissemination capability in ASEAN area, is a inevitable and urgent task to Guangxi TV Station.This dissertation studies Guangxi TV Station’s dissemination capability enhancement in ASEAN area with the theory on dissemination capacity and media influence, based on literature analysis, field surveys, in-depth interviews, content analysis and other methods.According to the academic discussion of dissemination capacity and media influence in the international communication, the study on dissemination capacity will be divided into three parts:on material foundation, on human resource foundation and on Channel construction, and the analysis of media influence will also set sail in the following three respects:dissemination systems, dissemination strategies and dissemination contents.This dissertation studies Guangxi TV Station’s dissemination capability enhancement in ASEAN area from these six perspectives respectively, analyzes its strengths and weaknesses, to find out the key to problems.In the end,this dissertation will propose targeted and feasible solutions for Guangxi TV Station’s dissemination capability enhancement in ASEAN area. In terms of dissemination capacity, firstly, to optimize media resources and consolidate material foundation; secondly, to train qualified talents to reinforce communication capability; thirdly, to expand communication channels in help of new media.And there exist three methods for the media influence development: firstly, to improve institutional mechanisms, as well as enhance the quality of dissemination; secondly, to improve communication strategies for accurate communication; thirdly, set up the media brand with prominent contents.